Worth a re-read. 


Especially this:

If you want to enjoy your 'just desserts' through increased dessert revenue, here are three simple rules: 

• Mobilise your team: if they believe they have a fabulous product, they will sell it. 

• Sell the experience: an engaging menu that tells a story will pique the imagination. (Perhaps you recently served a celebrity... Share that story and people will want to try the dish they had.)  

• Keep it simple: reasonably priced, homemade, classic puds served elegantly will always win through. 

(Originally posted on 16Jan11)