In case you're wondering why I believe Social Business to be absolutely crucial to your marketing strategy, just think about this: In the very near future (think months), Social Business will just be referred to as Business, simply because everyone will be doing it as a normal course of their communication strategy.

Apple's iPhone is a great example to illustrate what I mean.

Steve Jobs was laughed at for predicting the end of physical buttons back in 2007.

When it first came out, the handset was referred to by the industry as a 'Smartphone'. As more competitors rushed to catch up, the smartphone became more universal. Along with Samsung Galaxy's, Nokias and Androids, today they are just referred to as 'phones'. (Funnily enough the old style mobiles are now called 'Feature Phones'. How ironic.)

Don't believe me?...



Today, most phones sold in the UK look like this:


So what does all this mean for your business? Well just remember that pretty much every chef, every waiter and every manager in your business has one of these in their pocket. 

As do most of your customers. 

Now THAT is a massive opportunity that Social Networking can give your business. You can't run from it, so you'd better embrace it before everyone else does.

What are you waiting for?