Beating hunger with fund-raisin' cookies.
Today I am feeling very proud for some of my Leadership Academy colleagues who are seeing the results of their course project come to fruition in a very bold and rewarding way. By sharing the story of Miriam's plight of starvation (pictured right) , they galvanised BaxterStorey and HolroydHowe to get behind a giant cookie sale to raise thousands of pounds for Action Against Hunger to coincide with today being World Food Day.
Using ingredients sponsored by food supplier Brakes, our chefs across the UK have been busy baking cookies for sale, while the service teams have been raising awareness out front of our initiative to help the hungry on World Food Day.
To further encourage staff to show their support, we have been invited to donate an hour of our salary through a salary-sacrifice scheme set up through payroll. I personally like this initiative as it has given me the option to donate without buying loads of cookies, as I continue my endeavour to cut out sugar from my diet.
It is hoped that about £40,000 will be raised through cookie sales all over the UK. That's an astounding result for a team of talented managers on a training course and I applaud their entrepreneurship and ambition.
@wshgraduates @baxterstorey GE Capital supporting #actionhunger on #worldfoodday. Please #givegenerously pic.twitter.com/LdhSk11Z9k
— Georgie Wishart (@Skye2612) October 16, 2013
In a separate initiative which ties in nicely on
World Food Day
, UNICEF UK have started a hashtag campaign
on social media
called #emptyplate where you share a photo of your empty plate before eating to help raise awareness
. It certainly made me stop on think about how lucky I am just as I was about to pour out my muesli this morning.
Here are some actions for you today that will MAKE A DIFFERENCE:
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Here are some actions for you today that will MAKE A DIFFERENCE:
- If you are lucky enough to have our BaxterStorey or HolroydHowe chefs cooking your lunch today, then please buy a cookie for 75p - all of which goes to helping the hungry.
- Share a photo of your empty plate on Twitter or Instagram with the hashtag #emptyplate. Also add in the following suggested text so your followers can share the message. "Not every child will get the #food they need today. Join me and speak out about child malnutrition. Snap an #emptyplate #WFD2013"
Not every child will get the #food they need today. Here's my #emptyplate ready for muesli this morning #WFD2013 pic.twitter.com/rRreUWxrjB
— Thomas Kilroy (@mykitchensync) October 16, 2013
Together we can make a difference.
Please feel free to leave a comment. And if you enjoyed reading this you may like other related posts listed below. To receive future posts don't forget to subscribe via email (just enter your email above), or by RSS, or why not follow me on twitter @mykitchensync.