Here's an article I came across which I thought was worth sharing with you:
http://contentmarketinginstitute.com/2014/01/brand-storytelling-enterprise-business-excellence/
via Readability (This post was formatted automatically by IFTTT, so apologies if I haven't tidied it up yet. TK)
Emerson’s chief marketing officer since 1999, Kathy Button Bell has overseen a massive rebranding effort that dropped the “electric” in the company’s name and brought 35…
http://contentmarketinginstitute.com/2014/01/brand-storytelling-enterprise-business-excellence/
via Readability (This post was formatted automatically by IFTTT, so apologies if I haven't tidied it up yet. TK)