Here's an article I came across which I thought was worth sharing with you:
http://sethgodin.typepad.com/seths_blog/2014/01/how-much-does-it-cost-you-to-avoid-the-feeling-of-risk.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
via Readability (This post was formatted automatically by IFTTT, so apologies if I haven't tidied it up yet. TK)
Not actual risk, but the feeling that you're at risk? How many experiences are you missing out on because the (very unlikely) downsides are too frightening to contemplate? Are you avoiding leading,…
http://sethgodin.typepad.com/seths_blog/2014/01/how-much-does-it-cost-you-to-avoid-the-feeling-of-risk.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
via Readability (This post was formatted automatically by IFTTT, so apologies if I haven't tidied it up yet. TK)