Couldn't resist taking photos (on my iPhone 6, natch!) as this remarkable window display of Apple Watch was being revealed by Selfridges' on my walk to work this morning.
Turns out the work of art was a unique moment as this was the first time all 24 windows at Selfridges have been taken by one company since it opened in 1909.
For more pics and the full story, visit Wallpaper.com here.
I love how the flower on the watch screensaver is replicated in giant form behind it.