I've mentioned Coffee within Social Media, so now it's time for cake because this picture has just gone absolutely ballistic on the Twittesphere.

Chris Holmes resigned from his job with the Border Force so that he could concentrate on his cake making business. The thing is, he wrote the letter ON A CAKE.

Naturally, he posted a picture of it on his personal Facebook account - who wouldn't? Next thing he knows, it's become an internet sensation. I retweeted his brother-in-law's reaction earlier this morning, but since then it has been picked up by the national press and news sites around the world.

So, my brother-in-law has resigned from his 9-to-5 job in spectacular fashion. Jerry Maguire meets Masterchef. twitter.com/ee_stu/status/…

— stuart jackson (@ee_stu) April 16, 2013

For me, it's a fantastic piece of creativity, but I think the real reason it went viral is because it's such an inspiring story. The idea makes you daydream about jacking in that nine-to-five to chase your dreams. And even if you don't, you still want to root for him because he did in a spectacularly clever and engaging way.

One thing is for sure, I can't think of a better way to get your cake business off to such a flying start. We wish you every success Mr. Cake. (Oops, looks like that link is down - possibly due to the intense interest it's generated including over 1 million views on Reddit as I post.)

Here's Chris's latest reaction to that err, problem...

@foodjournalist Hi there! I had a busy day's cake making planned and now things have gone properly mental so best way is info@mrcake.co.uk
— Mr Cake (@MrCakeUK) April 16, 2013

This calls for cake, I say!