Goals

Going viral is just the icing on the cake

I've mentioned Coffee within Social Media, so now it's time for cake because this picture has just gone absolutely ballistic on the Twittesphere. 

 Chris Holmes resigned from his job with the Border Force so that he could concentrate on his cake making business. The thing is, he wrote the letter ON A CAKE. 

 Naturally, he posted a picture of it on his personal Facebook account - who wouldn't? Next thing he knows, it's become an internet sensation. I retweeted his brother-in-law's reaction earlier this morning, but since then it has been picked up by the national press and news sites around the world.


For me, it's a fantastic piece of creativity, but I think the real reason it went viral is because it's such an inspiring story. The idea makes you daydream about jacking in that nine-to-five to chase your dreams. And even if you don't, you still want to root for him because he did in a spectacularly clever and engaging way. 

One thing is for sure, I can't think of a better way to get your cake business off to such a flying start. We wish you every success Mr. Cake. (Oops, looks like that link is down - possibly due to the intense interest it's generated including over 1 million views on Reddit as I post.)

 Here's Chris's latest reaction to that err, problem...

This calls for cake, I say!

We're not looking for anyone too ambitious right now.

I couldn't help going over to shake hands with a senior Director from a rival Catering Company who I spotted in the crowd at the Savoy Hotel yesterday...
"You probably don't remember me, but you interviewed me for a job about three years ago."
"Don't tell me I didn't hire you."
"You didn't hire me."
"Who do you work for now?"
"Eh, the chap about to give the lecture. Just celebrated three years with BaxterStorey last Friday." 

 I'll never forget his summing up of me in that interview:
"Thomas, I can see you are so ambitious, that whatever I do offer you, you'll be banging on my office door within eight months demanding a newer bigger  project."
And...?

Scholarship forethought and four planning


Recently voted Most Powerful Person in Hospitality 2013
Receiving an invitation to have coffee with Alastair Storey is a rare thing. To see him give away a handful of cheques is rarer still. OK, allegedly...

 However, that was the experience for four lucky recipients at an event held in Benugo's chic boutique over in BaxterStorey’s Reading Support Office yesterday.

The reason for this display of generosity by the WSH Ltd Chairman was to congratulate the first winners of the inaugural WSH Foundation Scholarship. This comprises three annual awards of £1000 each (to a maximum of £3000) and was open to all employees and dependents within any WSH company who had been accepted onto a further education course aligned with hospitality. Apparently four applications really stood out, so four were granted, and I’m quietly chuffed to report that two were from Oxford University locations.

L-R: Alastair Storey with recipients Sam, Paulina, Agi, Martina and Co-CEO Noel Mahony
Back in September Agnes, one of my service team here at St. Cross College, showed an interest in the initiative so I was more than happy to support her application and we managed to get it in before the deadline. A few weeks later, we were absolutely thrilled to receive the letter personally signed by the Chairman stating that Agi had been selected as one of the recipients of this year’s award.

So here we were, four proud managers with our four youthful wards politely ‘enjoying’ our coffee with the Chairman, Co-Chief Executive (Noel Mahony) and Director of HR (Lynne Graham). Forget the cake, you cut could the atmosphere with a knife as we all tried desperately not to put our foot in it considering the stellar cast of Board Directors sat around the coffee shop table. (I failed on that score, but that’s another story…)

To be fair, Lynne did a marvellous job of putting us all at ease and it turned out to be a really, really uplifting experience to hear each of the young recipients explain their hopes and aspirations within hospitality as a result of this financially rewarding morale boost. Paulina who has only been in catering for 18 months or so intends to study a HND in Hospitality Management, while Agi begins her BTEC Level 5 course in Event Management very soon.

Sam, smartly attired in his best suit, quietly described how a day’s experience at his Mum’s work location made him realise he wants to be a Chef. He still works with his Mum at St. Andrew’s Prep School for Holroyd Howe and has decided to take up the challenge of Level 1 NVQs in both Professional Cookery and Hospitality at Sussex Downs College. 

Martina who is a supervisor at Saïd Business School here in Oxford, described to Alastair how she was so happy at being selected that she cried as she read his letter. She is putting the money towards her Advanced Diploma in Hospitality & Hotel Management eventually leading to a degree. What an amazing display of appreciation.

Eventually photos were taken, lemon drizzle cake wolfed down (mostly by just me) and after a few minutes of networking and chatting with the directors, our group was given a brief tour of the facility.

On our way out, there’s a large illuminated sign by reception that boldly states ‘Food with Soul’. Our customers enjoy BaxterStorey’s food everyday, but for these four recipients and the hundreds of others - me included - who have been through the Barista, Chef or Leadership Academies, we get to grow and share in that special entity that is BaxterStorey’s soul.

 I wonder what kind of a cheque that’s worth?

Menu Engineering: The Profit's in the Pudding

Worth a re-read. 
Especially this:
If you want to enjoy your 'just desserts' through increased dessert revenue, here are three simple rules: 
• Mobilise your team: if they believe they have a fabulous product, they will sell it. 
• Sell the experience: an engaging menu that tells a story will pique the imagination. (Perhaps you recently served a celebrity... Share that story and people will want to try the dish they had.)  
• Keep it simple: reasonably priced, homemade, classic puds served elegantly will always win through. 
(Originally posted on 16Jan11)

'Twelve Days Inn', Two Years Late

Here's a missive I tapped out two years ago that got left behind in the drafts folder. Wow, this 'sabbatical' is into its third year. Best decision ever and still not tempted back.

 12 days in, here's what I think:

 Don't give up the booze because...
... you want to lose weight. Although you will.
... you want to save money. Although you will.
... you want to 'turn over a new leaf'. What's wrong with old one?
... alcohol is 'evil'. It isn't.
... it's the 'right thing to do'. According to whom?
... your 'partner or spouse has given it up'. Make your own mind up.

 These are just short-sighted goals that you can push against as you cave in to that temptation.

 But DO give up the booze (or reach out for help) if...
... it is a negative impact on you.
... it is a negative impact on your friends and relationships.
... it is making you ill.
... it is tempting you into criminal behaviour.
... It is putting people in danger.
... It is putting your livelihood in danger.
... it is badly effect personality or decision making.

 If you answer 'Yes', an truly honest Yes, to any ONE of these, then you need to seriously consider your position.

But if your answer is 'No' to ALL of these (which is a good thing), it begs the question:
Is there a truly long-term positive reason for you to give up the booze?
Yes there is and it is profoundly simple: to tap into all the energy, creativity and positivity that floods BACK into your life which alcohol has been draining out of you all along.

 You can't swim upriver forever.

 That's why I am enjoying my sabbatical for the time being.

Typing is Talking, So Talk

I have a lot to say. In fact, most people think I have too much to say and just won't shut up. My client Suzy calls it the 'talking stick'. It's a clever little trick she uses to to stop me waffling on in meetings... "I have the talking stick right now, not you." Schtum! Point taken.

 But over the last 18 months, I've lost my voice in a different kind of way. My blogging voice. There are a million things I want to talk about and yet as soon as flip open the laptop to start typing.... the well just dries up. Nada. Not a solitary thing. It's like this little voice inside my head saying What'll they think?; Isn't that too sensitive?; What if I offend someone?; What if my boss reads this? (he might); Who do you think you are? or even Nobody cares. So I close down the lid and leave it for another day. 

 Seth Godin calls it the Lizard Brain or the resistance. My sous chef Chris calls it a 'limiting belief'. Either way, it's that thing that stops you from being you. Worrying about what other people think, holds you back. Worrying about not getting it absolutely perfect, holds you back. Heck, worrying about what holds you back, holds you back.

 Which is why I am writing this. I just started typing the first thing that popped into my head so it's never going to be my best work. But it needs to be written if I am going to kick start this fundamental need. A need to be heard. To be part of the conversation.

 I'm not even going to stick in a picture. "OMG," I hear the Social Mejia Peeps collectively groan, "he doesn't get it. Everyone knows great pictures drive traffic". Do they? Here's the thing; my all time favourite blog (the one I check in with every night when my head hits the pillow) is Daring Fireball by John Gruber. And guess what? He doesn't put a damn picture in from one end of the month to the next. He does something far more powerful: he PAINTS a picture. His words, bursts of opinion, quick links to random stuff or clever little riposte to that latest guesstimate written as *fact* (endearingly called 'claim chowder') really stirs up a very powerful resonance in my imagination and to that of his readers. That's a powerful space to occupy. I think I want to be in that place. But you gotta ship.

 So here goes. It's just words. But they're my words. And I do think they're worth sharing. Hopefully you do too.

Google: Your People Skills

So, according to an article in the New York Times, the "people analytics" teams within Google decided they would trawl through 18 months of personnel files, staff feedback and management meeting notes, feed the answers into an algorithm to distill the data down and have finally come up with an eight-point plan to becoming a great manager within the Googleplex.

Although a noble (if extraordinarily over-engineered) piece of navel gazing, the results were not as pioneering as Google perhaps hoped for. I suspect the boffins would have arrived at the same conclusion had they fed the twenty best-selling business motivation books into the same algorithm... especially with such familiar sounding mantras floating to the surface as "have a clear vision and strategy"; "be a good coach" and other nuggets of obviousness.

Cynicism aside however, I think this scientific study based on empirical evidence does confirm what we suspected all along: that great management is about having great people skills. All-to-often managers believe that having a superior knowledge and experience of the tasks they set their subordinates will be enough to turn them into great managers. If this were the case, then why don't we see Premier League managers run onto the pitch to replace an injured team member in the dying minutes of a huge game. Simply because their job is to manage, not to play.

To be a great manager, you must hone your skills in getting the best out of your people. What sort of skills am I referring to? Skills in listening, coaching, mentoring, leading (by example), communicating, mediation, fostering trust, showing empathy, instilling discipline. The list goes on. In short, you have to be 'in tune' with each team member and with the team as an entity.

Put the whole together and it sounds intimidating. If this is the case and you don't know where to start, then start small by beginning with yourself. Follow these basic principles and you will quickly see results:

Get your office in order.

  • Turn up on time.
  • Be smartly dressed.
  • Keep your language in check.
  • Think twice about everything you say and do.
  • Get your office in order.
  • File everything (and keep it that way).
  • De-clutter your desk (and keep it that way).
  • De-clutter the workspace (even that dirty old radio someone thought was a good idea).
  • Keep your door open whenever you can.
  • Smile, spend time with your people and be receptive.
  • Listen actively.
  • Reflect on the consequences (before as much as after.)


Guess what? On a subliminal level, you are now moulding your people. If you extol these virtues diligently, you will quietly influence your team to follow suit thus creating a more professional environment. Now just build on that with the eight-point Google plan, or better still, seek out training and experience opportunities within your organisation to further understand this vital area in team leadership.

Twelve Days Inn

12 days in, here's what I think:

Don't give up the booze because...
... you want to lose weight. (Although you will.)
... you want to save money. (Although you will.)
... you want to 'turn over a new leaf'. (What's wrong with the old one?)
... alcohol is 'evil'. (It isn't.)
... it's the 'right thing to do'. (According to whom?)
... your partner or spouse 'has given it up'. (Make your own mind up)
All of these are short-sighted goals that you can summarily reason against as you cave to that temptation.

But DO give up the booze (or reach out for help) if...
... it is a negative impact on your life.
... it is a negative impact on your friendships and relationships.
... it is making you ill.
... it is tempting you into serious crime.
... It is putting people in danger.
... It is putting your livelihood in danger.
... its effect alters your personality for the worse.
If you answer 'Yes' - an honest Yes - to any ONE of these, then you need to seriously consider your position.

But if your answer is 'No' to ALL of these (which is a good thing), it begs the question:
Is there a truly long-term positive reason for you to give up the booze?
Yes there is and it is profoundly simple:

To tap into all the energy, creativity and positivity that floods BACK into your life which alcohol has been draining out of you all along.

This is the real reason why I am enjoying my sabbatical for the time being.